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UUM Researchers Did UUM Proud At Pecipta 2015

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UUM ONLINE: Universiti Utara Malaysia (UUM) researchers did UUM proud by bringing home two gold medals, four silver and four bronze medals at the International Conference and Exposition on Inventions by Institutions of Higher Learning (PECIPTA 2015). The event was held at Kuala Lumpur Convention Centre (KLCC).

A total of 10 out of the 15 UUM research products won various medals including two (2) Gold for product Bacadisleksia: an Application designed to assist Dyslexic children to read in the Malay language and Hisbah Refleksi Al-Nafs; (4) Silver medals for 'Assistive Courseware For Hearing Impaired', 'Assistive Courseware For Young Low Vision Learners (AC4LV)', 'I Am Elde 2.0 - Interactive Affective Mediation For English Literacy Development (Ver 2.0)' and 'Taskmanager: Improving Task Management Skills Using Board Game' and four (4) bronze medals for 'Educating Parents in Dealing With Childhood Obesity Through The Use Of The MBI Monitor App', 'YouthPDA: An Innovative Approach To Future Study and Career', 'Malaysian Multiple Intelligence Finder' and 'Bestari Education Award System: Selecting The Right Person For Scholarship'.

UUM Deputy Vice-Chancellor (Research and Innovation), Prof. Dr. Noor Azizi Ismail said, the university is certainly proud of the success achieved by UUM researchers at PECIPTA 2015.

"Even though not all research products from UUM secured medals at PECIPTA, some of the products managed to draw interests from the industry. An example is a product entitled 'Profiling the Malaysia Consumers' Consumption Behavior towards Dietary Supplements Product', a project led by Assoc. Prof. Dr. Nor Azila Mohd Noor along with four other researchers.

"This shows UUM has always uphold the aspirations of the government as outlined in the National Education Blueprint 2015-2025 (Higher Education), which aims to make innovation as the driving force of economic growth through increased cooperation with the industry and community. The academia in the country also needs to revolutionise their working patterns and employ the Quadruple Helix: the interaction of four pillars in innovation ecosystems which incorporates knowledge institutions, enterprises, government and civil society.

Meanwhile, the Director of the Research and Innovation Management Centre (RIMC), Prof. Dr. Kalsom Kayat said, 15 UUM research products have participated in PECIPTA, a three-day event jointly organised by the Ministry of Higher Education (MOHE) and Universiti Pendidikan Sultan Idris (UPSI).

"This year, the entries were divided into nine (9) clusters namely Education and Human Development; Agriculture, Aquaculture and Environment; Information Communication Technology and Multimedia; Health, Wellness and Wellbeing; Art, Design and Creativity; Enterpreneurship, Industrial and Management; Biotechnology, Life Science and Pure Science; Manufacturing Technologies and Disaster Management.

"15 products from UUM took part in five (5) clusters, i.e. Education and Human Development; Information Communication Technology and Multimedia; Health, Wellness and Wellbeing; Agriculture, Aquaculture and Environment and Disaster Management.

Prof. Dr. Kalsom added that, PECIPTA 2015 provides a platform for researchers to enhance their research and development (R & D) activities at their respective institutions of higher education. This effort will indirectly encourage and create networking opportunities and strategic partnerships between the academia and the industry.

"I certainly hope all UUM researchers who are currently conducting their research activities using the MOHE grants to be prepared to produce their output for PECIPTA 2017".

PECIPTA gold medalist, Prof. Dr. Zulikha Jamaludin from the School of Computing (SoC) expressed her delight that her research product, Bacadisleksia: an application designed to assist Dyslexic children to read in the Malay language which cost RM40, 000, earned the gold medal.

Along with two other researchers, Dr. Husniza Husni and Dr. Mustafa Muwafak Alobaedy; Prof. Dr. Zulikha Jamaludin started the research project in 2009 and the product has benefitted students with learning disabilities in Kedah and Kelantan.

PECIPTA 2015, a biennial event that showcase innovative products from institutions of higher learning, saw the participation of 495 products in nine (9) clusters from 58 public and private universities.

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